The path
Neurosurgery was the plan. Systems turned out to be the work.
The original life plan was to become a neurosurgeon. After studying biology (pre-med) and chemistry at the University of Nebraska at Omaha, Brooke wanted a house, a dog, and eventually a family. An apprenticeship in workforce management is where the real pull showed up: find the bottleneck, make the system fair, give people their time back, and still deliver exceptional service.
That work went to Hyatt, then PayPal. At Hyatt she automated Excel and Access reporting and built the ticketing that staffing actually used. At PayPal she worked with engineers and led a team of up to 14 analysts across about 130 global forecast and staffing groups. She cut a four-week employee-bid cycle to one week. She helped a department hit service goals with 15% less headcount. She replaced one-by-one new-hire entry with a real import process. That is still the method: listen, find the root cause, keep a human in the loop, and do not buy a new platform if a better process will do.
In 2015 the work moved into refrigerated trucking operations in Nebraska — dispatch, payroll, EDI, communications, the unglamorous systems behind a live fleet. AI entered that work in 2024. The current full-capacity agent stack has been in continuous production for about eight months and is still going: dispatch visibility, load communications, EDI intake, payroll prep, margin reporting, and live alerting, launched and then improved in real use. Business and trucks are up 230%. Total operational weekly hours are down 45%. BOAZ exists so other owners can get that class of result without a giant software firm.